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Magic Whiteboard
Create a whiteboard from a roll - anywhere in seconds!
Business description
Magic Whiteboard allows you to create a whiteboard from a roll - anywhere, in seconds! It combines the best bits of both a flipchart and a whiteboard. The sheets stick to any hard flat surface using static so there's no need for tack, tape or glue and no marks are left on walls, glass or doors. Each sheet measures 60cm x 80cm, the same size as a flipchart pad.
Key benefits of Magic Whiteboard
- It sticks to any hard, flat surface without leaving marks;
walls, glass, wallpaper and even bricks
- Erasable, just use a normal dry wipe whiteboard pen
- Each sheet can be reused more than 20 times
- Environmentally friendly, it saves paper and is
completely recyclable
- Portable, lightweight and there's no need for a flipchart
stand
- Can be used indoors and outdoors
Pitchers
Neil & Laura Westwood
Series 6 Episode 5
Investors
Deborah Meaden
Theo Paphitis
£’s invested
£100,000
% stake in business
40%
Deborah’s reasons for investing
Neil and Laura gave an assured performance in the Den, steadfastly working through their pitch to ensure that we all understood the opportunity. Although this isn't the type of investment that normally grabs me the product looked great and I felt that Theos retail expertise and my sales and marketing experience could be a really good combination for Magic Whiteboard.
What’s happened since they appeared in the Den?
Since appearing in the Den, Neil and Laura have been granted sole and exclusive rights to distribute and sell Magic Whiteboard for an unlimited period. The business has expanded rapidly from a small part time concern to a national and international brand. Online sales of Magic Whiteboard have increased month on month and Magic Whiteboard is now available through many of the major stationary and office products suppliers across the UK and Ireland, including Ryman Stationery, Staples, Viking Direct and Office Depot.
Three innovative new products have also been added to the magic range; Magic Blackboard - a black version of Magic Whiteboard that is used with chalk or chalk markers, Magic Blackout - a temporary blackout window covering, and Magic Photo Paper - an innovative adhesive inkjet photo paper that sticks without leaving any residue or glue. Magic Blackout Blind will shortly be available from Jo Jo Maman Bebe, The Great Little Trading Company, Bumpto3 (the gro company), NCT shop, Blooming Marvellous, Amazon and Boots.
Latest update from Neil & Laura
We’ve had a busy year as we've re-branded the product (look out for Magic Whiteboard in a light blue box rather than green), launched a new website, secured deals with a number of wholesalers and expanded our product range. We’ve also been to The Education Show at the NEC, where over 1000 teachers asked to see and try Magic Whiteboard.
Working with Deborah and Theo has been a fantastic experience which has really helped us accelerate the growth of our business. Sales of Magic Whiteboard are going incredibly well, the new website has been a big success and with three more innovative and fantastic products to sell, we’re really excited about the future!
Contact details
01905 27017
Raven Barn, Tortshill Lane East, Worcester, WR4 0AT
