Pitchers Ian Chamings
Investment 150,000
% Stake 20
Investors Deborah Meaden, Theo Paphitis

Europe's No 1 Music Service for Fitness Professionals

Originally seen in the den as 'MixAlbum', FitMixPro.com is a music service with a difference, and the change in name came from a change in business direction. FitMixPro is powered by the world's 1st Auto-DJ system, so the tracks you choose are seamlessly beat-matched to download as a continuous mix. Visitors to FitMixPro can try it with a 'Demo Mix' of the tracks that they choose.

Originally MixAlbum was aimed at the dance compilations market, but always struggled against the preferred option that many potential customers went for - downloading mixes illegally for free! However, as soon as the original website was launched there was a constant stream of interest from Fitness Professionals; here was a system where they could choose their tracks, the length of the mix, even the speeds they wanted and create seamless mixes that are essential to keep classes in step.

With some added features, FitMixPro.com was born in September 2009 and has expanded rapidly to become the biggest download service in Europe for professional fitness (Source: Alexa.com). The organisation is also the official music provider for a number of gyms in the UK, and supplies the hit Clubbercise(R) classes.

Deborah's reason for investing

Ian’s training as a patent lawyer gave him a discipline, he was logical, held his ground and didn’t fall to pieces when the technology failed him momentarily. I saw that he had identified a niche in the market and felt he was a ‘doer’. That combination was, for me, spot on.

Back to investmentswww.fitmixpro.com

Address: Higher House Productions Ltd, Suite 1 Higher House, Kingscott, Torrington, Devon, EX38 7JJ

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