Pitchers Beth Chilton and Sarah Sleightholm
Investment 78,000
% Stake 25
Investors Deborah Meaden, Peter Jones

Deborah invests in Iveson & Sage

Beth Chilton and Sarah Sleightholm are two experienced professionals in the fashion business who received investment from Deborah and Peter to help build their womenswear brands, Alter and Hope & Ivy. The brands are on available on the Asos, Lipsy and Next websites and they are already recording excellent sales numbers.

Hope & Ivy is a contemporary British fashion brand epitomised by beautiful embroidery and hand-drawn prints and the pieces exude confidence and femininity with a bohemian edge.  Beth and Sarah’s friendship was formed over a mutual love of beautifully crafted dresses, delicate embroidery, rich textures and a shared desire to create amazing, must-have pieces that you can dance ‘til dawn in.

With Sarah’s background of designing embroideries and prints for high-profile fashion clients and Beth’s experience of managing and producing fashion brands, they each bring their own unique perspective to Hope & Ivy.

Alter creates contemporary separates and dresses for the everyday; a tightly edited collection of feminine clothing that captures the essence of 9am-9pm style.

Considered and versatile, Alter is the go-to brand for tightly edited collections full of relaxed tailoring and effortlessly feminine dresses to see you through the working day and into the evening.

The women we design for don’t want to compromise their aesthetic in the workplace, so each Alter collection has a nod to the latest trends. And because we know fit is crucial to both comfort and style, Alter offers regular, tall and petite sizing.

Deborah's reason for investing

It's always interesting when Entrepreneurs come into the Den with a specific Dragon in mind and in this case Beth and Sarah clearly came in wanting an Investment from Touker for his Fashion Brands and manufacturing expertise. Fortunately for us they did not agree with Toukers view of the business and were impressive in holding their own under questions from him…demonstrating clarity of thought and a good knowledge of their target market. They had also turned over £500k in under a year from a standing start…which speaks volumes. I am delighted to say they received three offers of Investment but in the end chose to work with myself and Peter. They continue to grow from strength to strength.

Back to investmentswww.hopeandivy.co.uk/www.alterfashion.co.uk/

Hope & Ivy web-   http://www.hopeandivy.co.uk/

Twitter- @Hopeandivy


Alter web- http://www.alterfashion.co.uk/

Twitter- @Alter_London

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