- What it Takes Deborah Meaden tells us what she thinks it takes to be a successful business leader.
- Planning Successful UK business woman Deborah Meaden gives her advice on business planning.
- Pitching Successful female investor Deborah Meaden gives her thoughts on pitching your business idea to secure funding.
Researching your market
With so much information available on the internet, researching your potential market has never been easier. Ensuring your research is specific and relevant is the key to making the right decisions and convincing an investor that you have a 'handle' on the important stuff that will really make your business tick.
Finding out the size of an existing market is barely research, you also really need to know exactly who the current providers are in that market, what their strengths and weaknesses are and what they are failing to provide. This sort of information is far more relevant and useful when developing a product or service, it can often identify your potential unique selling point and will certainly help you to assess the viability and potential of your idea.
Remember, this information is for you, to help you make good, sound business decisions... not just to make your pitch or business plan sound better!
