Pitching your business idea

Whether you’re appearing on Dragons’ Den or approaching a bank for a loan, the key to a good pitch is to really know your stuff, be clear on what drives the business forward and to get the message across in a concise and credible way.

Allow enough time to plan, pull the pitch together and rehearse in front of someone you respect and admire. Ask them for honest and direct feedback and allow time to adjust following the rehearsal.

Use your own language, don't try to be over-clever by using "insiders" jargon; you will run the risk of baffling your audience and looking like a smart-alec! Memorise key points throughout your presentation so that, if you lose your thread, you can easily pick up again.

Make sure you look good and therefore feel good on the day. Wear your favourite suit (or relevant clothing), take time with your grooming in the morning, make sure you feel "a million dollars". All this will help with your confidence and confidence is contagious.

Finally, be yourself and be honest. Good investors have an in-built bull**** radar and being misleading or disingenuous is a dangerous game to play!