Ecoinomy & Deborah help to save the planet

Ecoinomy has developed a way of motivating employees to save money for their employers by reducing waste and carbon dioxide. Employees are incentivised by the knowledge that their organisation will give some of the money they save back to local community causes and charities as well as to the employees themselves. Ecoinomy call their product the eco.system and it works over the internet in much the same way as social networking.

The things employees might want to save for include new whiteboards for a local school, some new kit for their children’s Saturday morning football club, or they might want to give money to a local charity that isn't big enough to attract large donations.

 

Whatever it is, their employer enlists them in the eco.system and all they have to do in return is make a few small choices such as printing in black and white rather than colour. Taking the train rather than a plane. Or, simply turning the lights off at the end of the day.  All of these things save their employer money. And in return they give some of that back as a reward.

Ecoinomy believe that if just 5% of employees in the UK use the eco.system it could generate more money for charity than Comic Relief. Interested? Deborah is, which is why she is an investor and Chairman.

 

To find out more visit www.ecoinomy.com  

 

More about the people behind Ecoinomy

Ecoinomy was co-founded by John Grant and Robert Colwell at the end of 2007 with the vision that Ecoinomy should be a commercial business with a passion to promote a sustainable environment whilst helping companies and organisations be more successful.

 

John has written 5 books including the award winning Green Marketing Manifesto (2007). He has advised numerous public and private organisations on sustainability, marketing, innovation and behaviour change: including Café Direct, Cisco, the Co-operative Bank, the Department for Transport, first direct, IKEA, innocent, Philips, Royal Mail and Unilever.

 

Robert has spent over 20 years in advertising advising businesses strategically and operationally across a wide range of sectors at both a local and global level. His most recent job was managing Lowe & Partners worldwide Nestle business across 35 countries, which he did for 10 years. He has also sat on a number of company and industry body boards.

 

John and Robert have known each other for over 20 years.