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MyDish
The website for people who love food and drink
Business Description
MyDish.co.uk is a social networking site which allows people to:
- SHARE their recipes with family and friends
- FIND great tried and tested homemade recipes
- ORGANISE their recipes into one place
- CREATE their own family cookbook – like i-tunes for recipe books!
Their vision is to be the most popular social network for people who love food and drink.
MyDish launched at the beginning of 2008 and currently has 100,000 visitors per month growing at a rate of 25% month on month, with thousands of recipes. They have successfully secured partnerships with SAGA and with a number of charities who want to create recipe books to raise funds – including Marie Curie Cancer Care. They have also agreed a partnership with a content provider reaching 60% of primary schools to provide information on healthy eating and tools to create school recipe books to raise funds.
Pitchers
Carol Savage
Series 7 episode 4
Investor
Deborah Meaden
£'s invested
£100,000
% stake in business
15%
Deborah's reasons for investing
This was an interesting one for me, bearing in mind I haven't cooked a meal in 25 years! Carol was key to my investment decision, with an impressive track record in terms of both raising funds and delivering a profitable business. Whilst this might not be home ground for me, she clearly explained the market, the business model and why www.mydish.co.uk was the perfect site to take advantage of the huge surge of interest in social eating. With a number of impressive trading partners already signed up I could see that she was already off to a good start. I got the sense that Carol was a real achiever, someone I could work with to maximise the opportunity.
Latest update from Carol
We have secured a number of partners / sponsors recently including Heinz and Dairy Crest (Clover) and are developing a shopping list function where you can purchase the recipe ingredients at a press of a button and plan what you need for the week using our menu planner. We've also teamed up with Videojug so you can watch how to make a recipes online.
0203 051 7931
The Old Truman Brewery, 91 Brick Lane, London E1 6QL
