Good Bubble is the first brand launched by Amy Wordsworth under her umbrella company Ella Banks Ltd, which aims to bring natural, honest and original health and beauty brands to the UK market.
Good Bubble is a range of natural bath and hair products for children, with a superfruit twist. Made with real fruit extracts and at least 98% natural ingredients, their award-winning products are free from sulfates, parabens, silicone, PEG, phthalates, and artificial colour. They are allergen-free and have been dermatologically and ophthalmologist tested for a tear-free bath time. There are currently two superfruit variants in the range; Dragon Fruit and Cloudberry represented by the adorable characters Dexter Dragon Fruit and Clara Cloudberry.
With a family background in personal care manufacturing and following a career in the advertising and marketing industry, Amy wanted to use her knowledge and experience to create a brand with a difference. After discovering that 89% of parents in the UK were worried about the safety of ingredients in children's toiletries, she collaborated with her parents to create a natural range of products with free-from ingredients that would still deliver great results.
"I wanted to create a range of products that were foremost free from nasties and kind to the skin, that parents would be happy to use but also a range that children would want to use. Hence, the superfruit element - which incorporates wonderful fruits with weird names, represented by adorable characters that help bring some fun to bath time in a natural way"
In July 2016, children's bath time brand Good Bubble secured a national listing with Sainsburys. The naturally derived, no nasties products hit the shelves in 240 Sainsbury’s stores. Lines include; Super Bubbly Bubble Bath with Dragon Fruit Extract, Super Bubbly Bubble Bath with Cloudberry Extract, Clean as a Bean Shampoo with Cloudberry Extract, Smoothy Softy Conditioner with Cloudberry Extract and Bish Bash Bosh! Hair & Body Wash with Dragon Fruit Extract. Look out for our bubbles in a Sainsbury’s store near you! Good Bubble lines are now available to buy on Sainsbury’s webshop: http://bit.ly/2aSTeb5
In February 2018, Good Bubble introduced a collaborated range with The Gruffalo. The range uses extract of nourishing super fruit Prickly Pear with avocado and coconut oil added to their moisturiser for increased hydration and smooth soft skin. View all of the Good Bubble range at https://goodbubble.co.uk/shop.
There is a growing understanding that what we need to be very aware of what we put on our skin, wash our hair with, bathe ourselves in as our skin absorbs many of the chemicals we expose ourselves to. It seems obvious to me that if you care about what your children eat then so too should you pay attention to the products they use at bathtime.Enter Good Bubble, an ethically and environmentally sound product that is not just fun for children to use with all the exotic fruits and names, but which it seems to me are very much better for children than other high chemical products.Whilst Amy had a wobble in her pitch I could see a clarity of purpose and determination to succeed and that, coupled with her knowledge of production through her family's business, convinced me that we shared the same vision for the products of the future and that she was ahead of the game, a game which will in my opinion, rapidly change.