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Buggyboot
The practical solution for carrying shopping with a buggy
Business description
Buggyboot is a nifty wheeled bag which is designed to be easily attached to the backs of lightweight buggies and pushchairs. Once attached the wheeled bag increases stability to help reduce the risk of tipping, provides easy access to a generous sized shopping bag and acts as a platform for store baskets to enable hands-free shopping.
Stylish and unique yet highly practical, Buggyboot® is the must have shopping accessory for busy mothers and fathers who need to keep their hands and arms free of bags and baskets. The sturdy, shower-proof, wheeled bag gives much needed additional storage on lightweight buggies. Attaching to the back of a push chair, it also acts as a secure platform on which to rest a store basket, thereby enabling hands-free, stress-free shopping. The ‘Buggyboot® Plus’ also includes a child’s stand-on step for when the bag is not in use.
Pitchers
Charlotte Evans & Carolyn Jarvis
Series 6 Episode 4
Investors
Deborah Meaden
£’s invested
£80,000
% stake in business
30%
Deborah’s reasons for investing
Carolyn and Charlotte both presented extremely well and had clearly already achieved a huge amount before entering the Den. They had designed, developed and produced a product which they could demonstrate demand for, with orders already secured and letters of intent for substantial quantities. Their market intelligence was good, not just in terms of the size of the market but also in relation to the competition. They knew how many competing products were sold through which retailers and were able to explain why their product was in a strong position to compete in terms of functionality, design and price. Good market knowledge, a fully developed product AND orders...to be honest I was surprised that mine was the only offer!
What’s happened since they appeared in the Den?
Since appearing on Dragons’ Den, Charlotte and Carolyn have focussed on finalising the designs of the Buggyboot products ready for mass production, whilst also ensuring the products successfully completed the necessary safety tests. Strong levels of orders mean that the Buggyboot plus is now on sale in Spain and the UK, with negotiations underway in the US, Germany, Benelux, Italy , Sweden and Singapore. The Buggyboot product which does not include the stand-on board is available to buy in Japan.
Latest update from Charlotte & Carolyn
Things are really starting to accelerate - Buggyboot is now available to buy on the high street, in catalogues and
online in the UK following an exclusive retail deal with Mothercare.
Click here to visit the Mothercare website and buy Buggyboot products.
As well as Mothercare in the UK, we've also recently signed a commercial deal with Spanish distributor Genau Consulting which is fantastic, as we believe Spain is a key European market for the Buggyboot products.
At the Kind und Jugend Trade Show in Cologne Germany in September, we were one of three shortlisted products in the Show's Award for Innovation, picked up some great contacts and leads for enormous territories like the US and are now following them up and taking orders, making plans for the coming catalogues and 2010 itself.
Contact details
0845 423 8930
37 St Marks Road, Windsor, Berkshire, SL4 3BD
