Deborah’s latest Dragons’ Den investment gets tails wagging

Billy + Margot, the iced treat  for dogs, has secured Deborah's investment in the latest episode of Dragons' Den.

Billy + Margot comes in three exciting flavours, including Strawberry and Apple, which are all specially formulated to be nutritious and safe for dogs.

“Our much-loved labrador, Billy, gave me the inspiration to start my own business,” said Marie Sawle, the lady behind the innovative new canine brand. She continue, “he loved ice cream but as a nutritionist  I realised the ingredients were potentially bad for his canine digestive system and decided to produce an iced treat for dogs with a special emphasis on health and nutrition.”

Launched in March this year at Crufts, the products are already proving a big hit, having been named “Dog Product of the Year” at the UK's largest pet trade show, signing up over 200 stockists and selling over 30,000 tubs in the first four months of trading, despite the worst weather in years.

Marie said about her experience in the Den, “the impression you get watching Dragon's Den on TV contrasts dramatically with the frightening reality of walking down the stairs into a brightly-lit studio watched by umpteen camera crew and support staff and suddenly seeing five Dragons staring at you. I paused, glanced at Margot and thought - this is our big goes!”

Having had her offer of £60k for a 40% stake in the business accepted Deborah said, "Marie received two offers…I am pleased to say she accepted mine, I think she sensed that we shared a view and a vision of the opportunity. True to form, since I invested Marie has already developed a new product range of Venison treats with many more products underway."

Marie said about Deborah, "It’s great to have someone who has such massive business experience and who is able to channel this into succinct and constructive advice. Whenever we meet, she always makes you feel that your business is the most important. "

For more information on Billy + Margot visit their page on this website or click here to visit the Billy + Margot website.